# How AoEA Transformed Member Engagement and Operations with Raklet **URL:** https://www.raklet.com/blog/how-aoea-transformed-membership-management-with-raklet/ **Description:** See how AoEA transformed member engagement and operations using Raklet. A real case study for professional associations managing membership and events. **Author:** [Beste Ozer](https://www.raklet.com/blog/author/beste-ozer/) **Published:** 2025-05-02 **Updated:** 2026-08-12 --- **Client:** [The Association of Education Advisers (AoEA)](https://www.aoea.co.uk/) **Platform:** [AoEA Hub powered by Raklet](https://hub.aoea.co.uk/) **Industry:** Education, Membership Associations **Use Cases:** Membership Management, Event Registration, Content Hosting, Engagement Automation https://player.vimeo.com/video/1010595603?badge=0&autopause=0&player_id=0&app_id=58479 ## Meet AoEA: Elevating Education Standards The [Association of Education Advisers (AoEA)](https://www.aoea.co.uk/) is a UK-based organization dedicated to improving educational outcomes through the development of expert education professionals. Serving senior leaders in schools, academies, local authorities, and multi-academy trusts, AoEA offers: - - Professional accreditation - - CPD and training programs - - Exclusive member-only content via the [AoEA Hub](https://hub.aoea.co.uk/) - - Webinars, summits, and networking opportunities As their membership base grew internationally, AoEA needed a more efficient and scalable way to manage operations and deliver value to its members. ## The Struggle: Disconnected Systems and Inefficient Processes Before adopting [Raklet’s membership management platform](https://www.raklet.com/membership-management-software/), AoEA relied on spreadsheets, standalone event tools, and separate email platforms. This led to: - - Fragmented member data and communication - - Manual, time-consuming renewal and registration processes - - Lack of a centralized location for events and content AoEA needed a robust, all-in-one platform to simplify these processes and enhance the member experience. ![AoEA - Quote from Chairman of the Board](https://www.raklet.com/wp-content/uploads/2025/05/AoEA-Quote-from-Chair-1024x513.png) ## The Perfect Fit: Why AoEA Chose Raklet After evaluating multiple options, AoEA selected Raklet for its all-in-one functionality, including: - - User-friendly experience for both members and administrators. - - Comprehensive membership management, including [automated renewals](https://www.raklet.com/features/automated-membership-reminders-renewals/) and customizable membership tiers. - - Integrated communication tools – email and notifications. - - Secure payment processing and subscription management. - **Advanced event management features**, including RSVP tracking and ticketing. - Content hosting for exclusive member resources. - - Responsive customer support and scalability to grow with their needs. > “Raklet offered the right balance between cost, customization, and support. Their team understood the unique needs of membership-based organisations, which gave us confidence.” ## Seamless Onboarding: A Smooth Transition According to the feedback, AoEA’s transition to Raklet was smooth and collaborative, with the help of Raklet’s dedicated support team. With Raklet’s guidance, AoEA successfully: - - Migrated member data from multiple sources - - Customized the platform to match their brand identity - - Set up automated onboarding emails and renewal flows While aligning tone and workflow required some iteration, Raklet’s flexibility made it easy to refine and adapt the platform as needed. ## Measurable Impact: Results that Matter Raklet has empowered AoEA’s team to focus on strategy rather than admin. Members benefit from a seamless experience, while staff enjoy an intuitive backend system that streamlines daily operations. | Benefit | Result | | --- | --- | | **⏱ Time Saved** | Reduced admin time for renewals and events | | **📈 Engagement** | Higher participation in webinars and EduKIT sessions | | **💬 Member Satisfaction** | Positive feedback on platform usability | | **💳 Member Retention** | Increased retention through automated reminders and a frictionless renewal process | | **🔍 Insights** | Improved visibility into member activity and preferencesA Game-Changer for AoEA | ## What Members & Staff Say Staff members praises Raklet’s **intuitive interface**, which has dramatically **reduced their workload** and enhanced overall efficiency. AoEA members love the convenience and accessibility of Raklet’s platform. One member shared: > “I wasn’t sure what to expect, but the AoEA Hub has really surprised me. It’s straightforward to use, and I love that I can access new materials and connect with colleagues whenever I need to.” ## Walkthrough of the AoEA Hub for New Members Raklet has revolutionized AoEA’s internal operations, freeing up staff to focus on strategy rather than admin. Members now enjoy a seamless, centralized hub for resources and updates, while the organization benefits from**improved renewal rates and event success.** https://player.vimeo.com/video/1020201357?badge=0&autopause=0&player_id=0&app_id=58479 ## What’s Next? AoEA is exploring new features within Raklet to further elevate the member experience, alongside social media strategies like knowing how to [Boost Facebook Engagement with Interactive Posts](https://www.raklet.com/blog/boost-facebook-engagement-with-interactive-posts/) to reach members outside the hub: - Launching **[community forums and discussion boards](https://www.raklet.com/features/discussion-boards/)** to boost member interaction - Releasing **exclusive content series** (videos, toolkits, downloads) - Using **built-in survey tools** for real-time member feedback ## Final Thoughts: Powered by Partnership AoEA’s journey demonstrates the power of an integrated, flexible platform like Raklet to support modern membership organizations. With i**ncreased engagement, efficiency, and scalability**, AoEA continues to grow its impact in the education sector. [👉 Book a demo](https://www.raklet.com/schedule-demo/) or [get started today](https://www.raklet.com/schedule-demo/) to explore how Raklet can support your community. ## AoEA Hub Screenshots --- - [Site overview for AI agents (llms.txt)](https://www.raklet.com/llms.txt) - [Developer portal](https://www.raklet.com/developers/) - [Sitemap](https://www.raklet.com/sitemap.xml)