# How Smith Tower Elevates Experiences with Membership Management Software for Historic Venues

**URL:** https://www.raklet.com/blog/how-smith-tower-rum-runners-elevates-membership-management-with-raklet/
**Author:** [Beste Ozer](https://www.raklet.com/blog/author/beste-ozer/)
**Published:** 2025-08-28
**Updated:** 2026-09-24

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Discover how Seattle’s iconic Smith Tower Rum Runners transformed and modernized its operations by using Raklet’s membership management software for historic venues to modernize operations, streamline events, and engage members.

- **Client:**[Smith Tower Rum Runners](https://www.smithtower.com/)
- **Platform:**[Smith Tower Rum Runners powered by Raklet](https://rumrunners.smithtower.com)
- **Industry:**Hospitality, Tourism, Entertainment
- **Use Cases:**Membership Management, Event Registration, Customer Engagement, Reporting & Analytics, Promotions & Discounts

## Meet Smith Tower: Building an Exclusive Membership Program

Smith Tower, Seattle’s first skyscraper, has been a celebrated landmark since opening its doors in 1914. Blending historic charm with modern experiences, the tower offers visitors a chance to explore its rich past while enjoying unparalleled views of the city.

With a mission to preserve history and create memorable experiences, Smith Tower is home to:

- **The Observatory & Bar (35th floor):** A Prohibition-inspired bar with an open-air deck overlooking Seattle.
- **The Lookout Lounge & Deck (22nd floor):** The city’s tallest rooftop bar, open seasonally.
- **Museum & Tours:** Interactive exhibits and guided tours celebrating Smith Tower’s storied past.
- **Events & Rentals:** Iconic spaces for weddings, celebrations, and corporate gatherings.
- **Ground-Level Experiences:** Caffè Vita café and retail, creating a welcoming community hub.

Central to their community-building efforts is the **Rum Runner membership program**, offering exclusive perks that keep locals and visitors coming back.

## The Struggle: Outdated System with Lack of Key Functionalities to Manage Memberships

Before [Raklet](https://www.raklet.com/membership-management-software/), Smith Tower relied on an outdated system to manage Rum Runner memberships. The system lacked key functionality, such as auto-renewals and effective communication tools. As a result, the team faced:

- Manual tracking of member visits and renewals
- Limited visibility into membership activity
- Time-consuming processes that hindered growth

The team set out to find a solution that would:

- Improve reporting on member activity
- Streamline the renewal process
- Enhance member communication
- Create a seamless and enjoyable experience for both staff and members

## The Perfect Fit: Why Smith Tower Rum Runners Chose Raklet

When evaluating platforms, **ease of use** was the top priority—for both members and staff.

Raklet stood out as the all-in-one solution that checked every box.

- User-friendly experience for both members and staff.
- Seamless access management with QR code check-ins.
- Automated communication through email and SMS notifications.
- Budget-friendly pricing tailored to their needs.
- Scalable solution to support both daily operations and long-term growth.

## **Successful Implementation with Support**

Transitioning to Raklet came with a learning curve, and some integration challenges arose. However, with support from Smith Tower’s internal tech team and Raklet’s customer service, the implementation was a success.

> *“While I would have appreciated a more streamlined onboarding process—such as a step-by-step setup video—the support I received from Beste was outstanding and ultimately ensured we got the system running successfully.”*

## Measurable Improvement: Results that Matter

| **Benefit** | **Result** |
| --- | --- |
| 📊 Clarity in Reporting | Easy tracking of renewals and past dues, with actionable goals |
| 💰 Revenue Growth | Increased membership revenue through flash sales, coupons, and targeted promotions |
| 🤝 Stronger Engagement | Seamless member experience with QR code check-ins and automated communication |
| 😊 Member Satisfaction | Positive impact on both operations and member experience, even with staff turnover and retraining |

## What Members & Staff Say

Members praised the streamlined check-in process and better communication.

While adoption continues due to turnover, the tools have empowered the team with new ways to engage members and drive growth.

## What’s Next?

Smith Tower is excited to further expand its use of Raklet. Future plans include:

- Advanced reporting with pre-built templates
- Applying coupons directly to past-due members for easier renewals
- Toast integration to track F&B spend by members
- Automated birthday emails for personalized engagement
- Scaling SMS messaging with Raklet’s support

## Final Thoughts: Powered by Partnership

By switching to Raklet, Smith Tower transformed its membership management, moving from manual processes to a modern, automated, and member-friendly solution. With greater visibility, improved communication, and revenue growth already underway, Smith Tower is well-positioned to continue its mission of preserving history while building community in the heart of Seattle.

Whether you manage a museum, cultural site, or historic venue, Raklet provides the all-in-one membership management software you need.

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