Client: The Association of Education Advisers (AoEA)
Platform: AoEA Hub powered by Raklet
Industry: Education, Membership Associations
Use Cases: Membership Management, Event Registration, Content Hosting, Engagement Automation
Meet AoEA: Elevating Education Standards
The Association of Education Advisers (AoEA) is a UK-based organization dedicated to improving educational outcomes through the development of expert education professionals. Serving senior leaders in schools, academies, local authorities, and multi-academy trusts, AoEA offers:
-
- Professional accreditation
-
- CPD and training programs
-
- Exclusive member-only content via the AoEA Hub
-
- Webinars, summits, and networking opportunities
As their membership base grew internationally, AoEA needed a more efficient and scalable way to manage operations and deliver value to its members.
The Struggle: Disconnected Systems and Inefficient Processes
Before adopting Raklet’s membership management platform, AoEA relied on spreadsheets, standalone event tools, and separate email platforms. This led to:
-
- Fragmented member data and communication
-
- Manual, time-consuming renewal and registration processes
-
- Lack of a centralized location for events and content
AoEA needed a robust, all-in-one platform to simplify these processes and enhance the member experience.
The Perfect Fit: Why AoEA Chose Raklet
After evaluating multiple options, AoEA selected Raklet for its all-in-one functionality, including:
-
- User-friendly experience for both members and administrators.
-
- Comprehensive membership management, including automated renewals and customizable membership tiers.
-
- Integrated communication tools – email and notifications.
-
- Secure payment processing and subscription management.
- Advanced event management features, including RSVP tracking and ticketing.
- Content hosting for exclusive member resources.
-
- Responsive customer support and scalability to grow with their needs.
“Raklet offered the right balance between cost, customization, and support. Their team understood the unique needs of membership-based organisations, which gave us confidence.”
Seamless Onboarding: A Smooth Transition
According to the feedback, AoEA’s transition to Raklet was smooth and collaborative, with the help of Raklet’s dedicated support team. With Raklet’s guidance, AoEA successfully:
-
- Migrated member data from multiple sources
-
- Customized the platform to match their brand identity
-
- Set up automated onboarding emails and renewal flows
While aligning tone and workflow required some iteration, Raklet’s flexibility made it easy to refine and adapt the platform as needed.
Measurable Impact: Results that Matter
| Benefit | Result |
|---|---|
| ⏱ Time Saved | Reduced admin time for renewals and events |
| 📈 Engagement | Higher participation in webinars and EduKIT sessions |
| 💬 Member Satisfaction | Positive feedback on platform usability |
| 💳 Member Retention | Increased retention through automated reminders and a frictionless renewal process |
| 🔍 Insights | Improved visibility into member activity and preferencesA Game-Changer for AoEA |
What Members & Staff Say
Staff members praises Raklet’s intuitive interface, which has dramatically reduced their workload and enhanced overall efficiency.
AoEA members love the convenience and accessibility of Raklet’s platform. One member shared:
“I wasn’t sure what to expect, but the AoEA Hub has really surprised me. It’s straightforward to use, and I love that I can access new materials and connect with colleagues whenever I need to.”
Walkthrough of the AoEA Hub for New Members
Raklet has revolutionized AoEA’s internal operations, freeing up staff to focus on strategy rather than admin.
Members now enjoy a seamless, centralized hub for resources and updates, while the organization benefits from improved renewal rates and event success.
What’s Next?
AoEA is exploring new features within Raklet to further elevate the member experience:
- Launching community forums and discussion boards to boost member interaction
- Releasing exclusive content series (videos, toolkits, downloads)
- Using built-in survey tools for real-time member feedback
Final Thoughts: Powered by Partnership
AoEA’s journey demonstrates the power of an integrated, flexible platform like Raklet to support modern membership organizations. With increased engagement, efficiency, and scalability, AoEA continues to grow its impact in the education sector.
👉 Book a demo or get started today to explore how Raklet can support your community.
