Membership Tracking Software: 7 Metrics That Predict Retention
Last Updated: April 2026 Only 11% of associations describe their value proposition as “very compelling,” according to the MGI 2025 Membership Marketing Benchmarking Report. The reason is rarely the product. It is that most organizations do not know their members well enough to improve. They do not know which members are at risk before the […]
Membership Survey: Design Questions for Honest Feedback
Last Updated: April 2026 Most membership surveys fail before a single response comes in. The questions are too vague, the survey is too long, and members have no reason to believe anything will change. Industry benchmarks generally place external survey response rates in the 20-30% range, and membership organizations tend to land at the lower […]
How to Build a Membership Website: A Practical Guide for Organizations
Last Updated: April 14, 2026 A membership website is a gated online platform where members pay for access to exclusive content, community features, events, or resources. Whether you run an association, a nonprofit, a fitness studio, or a professional club, a membership website lets you manage who gets in, what they see, and how they […]
Membership Renewal Made Easy: Boost Engagement
Last Updated: September 2026 Membership renewal, it might seem at first glance, is a mere administrative task, a routine chore like paying your bills. But, Dear reader, Do not be fooled by the mundanity of the act, for beneath the surface lies a fascinating world of interconnected narratives, financial wisdom, and the enduring power of […]
How to Create Digital Membership Cards: A Step-by-Step Guide for Organizations (2026)
Last Updated: April 2026 Digital membership cards let your members carry their credentials on their phone: no printing, no mailing, no replacement cards when someone loses theirs. This guide walks through every step of creating and delivering digital membership cards, including the Apple Wallet and Google Wallet delivery flow that most how-to articles skip. You […]
Membership Retention: 15 Strategies That Work
Last Updated: October 2026 The average association loses 16% of its members every year, according to the 2025 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). For a 1,000-member organization, that means replacing 160 people annually just to stay flat. Acquiring a new member costs 5 to 25 times more than retaining an existing […]