(This is a guest post written for our blog by Tracie Johnson.)
As a business owner or entrepreneur, you recognize the importance of visibility when it comes to your brand. Regardless of what product or service your brand has, you have to be able to be visible. And in addition to being visible, you want also to be able to give valuable content to your customers. Get ready to learn some branding ideas to help you stand out from the noisy and crowded market. It’s time to get your brand noticed. Here are nine business branding ideas to help you stand out from the rest:
Top 9 Business Branding Ideas:
1. Get a Great Logo
Whenever you see logos for Pepsi, Coca-Cola, McDonald’s, or Starbucks, you already know exactly what you are going to get. A logo is something visual that helps clients to recognize your brand. Not only do you want to get an eye-catching logo, but you also want to get a logo that will represent your brand well. Work with a professional to create a logo that will work in conjunction with what you want your brand to represent.
2. Brand Your Writing Materials
When you send out any information in paper format, you want to be sure that your brand stands out as well as looks polished and professional. That’s why businesses should brand their writing materials. Use every opportunity, even something as small as stationery, to brand it with your business’s logo, colors, and contact information.
For instance, getting customized stationery with embossed graphics of your company’s logo, colors, and contact information will add a professional look to your written correspondences, such as your thank you notes and flyers. This will make it unique and create a lasting impression on consumers and clients. Any savvy business should utilize every opportunity to build and drive brand awareness.
3. Have a Great Social Media Strategy
Social media is king when it comes to your brand. This means you want to be on all the most popular social media platforms. Not only do you want to be well-represented on social media, but you want to engage with your clients regularly.
According to recent research, 72% of customers will purchase a brand if they follow that brand already on social media, so you want to make sure that you are giving valuable content that elicits more followers and likes. So don’t undermine the effect of a good social media strategy can have on your brand.
4. Have a Great Email Marketing Strategy
Even though you want to be highly visible when it comes to social media, email marketing is still one of the most valuable business branding ideas. This means that you want to be able to send out emails to your list of clients regularly, and you want to make sure that you are getting back to them promptly. People are extremely interested in their email, and when people get emails directly delivered to their inbox, they are highly likely to engage with the sender. A great email campaign can do wonders for your brand.
5. Revamp Your SEO Strategy
Search Engine Optimization (or simply SEO) is a powerful technique that businesses use to rank higher than their competitors on search engine results pages. In other words, SEO helps your brand show up higher on search engines like Google and thus get more clicks. Since everyone is constantly searching for the answers to their queries, abiding by SEO best practices is an excellent strategy for branding your company.
If you decide to lean into this to improve your branding, keep in mind that SEO techniques go hand in hand with social media marketing and creating a good web presence. Your consumers will find it easy to locate your products, and they will also get a good impression from the search results. However, remember that successful SEO takes time and an informed approach.
6. Use Brand Influencers, Programs, and Partnerships
Influencers are extremely powerful when it comes to building brand awareness. People want to see that influencers who they trust also believe in your brand. Research influencers that are tied to your industry and your niche and have access to your target audience. Ask to collaborate with whether that means creating a product together or asking them to review your product or services.
Your business could also start a brand ambassadorship program where you exchange discounts or products for user-generated content. Similarly, you can also create a referral program where customers get rewards for referring their friends and family to your brand. In addition, you can also collaborate and partner with other brands that aren’t direct competitors but still have your target market. Creating long-lasting relationships with influences, customers, and other businesses is a great way to build trust and gain exposure.
7. Create Videos
Videos are extremely powerful. 54% of customers report that they want to see video content from their favorite brands. This means that you have to create consistent videos and send these out through email campaigns or your social media strategy. Video content is preferred by your followers, and they are a fast way to reach the public.
8. Engage with Your Customers
Your customers want to feel a bond with your brand. This means that they want to be able to connect with you. Engage with your customers via a dedicated social network for your community, ask them questions, and make sure to answer their questions quickly. When you engage with your current customers, they feel like your brand is a part of who they are, and they will become loyal followers.
9. Analyze, Reflect, and Execute
Last but not least, you should keep your business branding ideas up to date. Your company’s performance when it comes to branding strategies over time is a crucial performance metric. The reason is that branding ideas evolve, and the performance results also change. When was the last time you analyzed the performance of your digital marketing campaign? It’s important to measure and track your marketing metrics and reflect on what is and what isn’t working.
You should also conduct research through social listening and monitoring. Find out what the public thinks about your brand, as well as your competitors. Then, make changes based on what you discover. Taking the time to reflect on your progress will help you make brand decisions in the future.
Your Brand is Your Baby
For your brand to thrive and grow, you have to give it the attention that it needs. This means that you have to stand out from other competitors. This does not involve rocket science. It just means that you have to be present, available, consistent, and approachable. When your customers connect with your brand, they will not only remain loyal but will also recommend your brand to their friends and family. Get the right branding strategy, and you will get followers.
Discover how you can use Raklet, our all-in-one management software, as an essential tool for your business and community management. Schedule a demo with us now to see how we can help you.
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